Local news or content mill?

Anybody looking for information about Carter Observer may rightfully be asking themselves why they can’t find much, if anything, about it on Facebook or other social media services. I encourage people to share links from this website on whichever service they use because I know many people use them for the ease and simplicity of finding relevant stuff for their everyday lives.

One paragraph down I will also write about how toxic my experiences with major social media sites have been since my teenage years in the late 1990s, when payphones and full newsrooms weren’t just nostalgia from a bygone era. If the words “sketchy Angelfire site” don’t mean anything to you, however, just chalk it up to the ramblings of a dorky old guy.

Carter Observer was always intended to be a digital publication with audio, video, photos and words across social media to help people know what is happening in their communities. Launching a digital local news brand without a presence on any major social media site may seem flat-out dumb, but I actually have a pretty good reason.

I don’t want to be part of a content mill for billionaires.

Over the past 18 months I’ve learned that these giant tech companies and social media sites are relying on people like me to keep driving traffic to those websites. In that time I’ve since joined the ranks of people who don’t have a Facebook account but still want to be connected to our community, and I think that philosophy can be applied to Carter Observer as well.

Facebook, TikTok, Instagram, and whatever the other ones are called anymore are competing for eyes around the world; Carter Observer is only trying to reach Carter County.

As such, don’t expect Carter Observer to get lost in the noise of anybody’s home timeline. I don’t plan on coming up with a new way to make social media giants even more powerful.

I want to give that power back to locals.